2:20-2:40: “AEW and WWE’s Wednesday Night Wars: An early analysis”

Vincent Smith is an instructor at West Virginia State University with a Master’s in Mathematics from Marshall University. A long-time wrestling fan, he is currently finishing his PhD in Data Science at Northcentral University.

All Elite Wrestling (AEW) and World Wrestling Entertainment (WWE) are two of the biggest names in the sports entertainment industry.  Currently, AEW’s Dynamite and WWE’s NXT both debut at the same time slot on cable television and are in direct competition.  AEW’s Dynamite has been on the air for less than a year; predictive analytics are used to see if AEW’s Dynamite can continue to produce needed viewership numbers and ratings.  A t-test found a significant difference in AEW Dynamite and WWE’s NXT viewership and ratings.  A regression analysis of AEW’s Dynamite’s viewership numbers and ratings found a significant result as well.  Details of these results are thoroughly discussed.  Limitations of this analysis are considered including the impact of COVID-19 on the sports entertainment industry.

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