Reflections on Regional Professional Wrestling:  Nostalgia Marketing at FortuneBaynia

by David Beard, Associate Professor of Rhetoric, University of Minnesota Duluth Nostalgia is a powerful dimension of brand management, and FortuneBaynia, a regional professional wrestling show held in Tower, Minnesota, July 29, 2018, about three hours north of Minneapolis and most of the way to the Canadian border, demonstrates this power. On the surface, the … Read more Reflections on Regional Professional Wrestling:  Nostalgia Marketing at FortuneBaynia