11:05-11:25: “Digital Fandomonium: How pro wrestling set the tone for success”

Tunisha Singleton earned her Ph.D. in media psychology and works as a marketing, digital communication, and fan engagement consultant.

Pro wrestling earned a head seat at the table for setting industry standards about fan engagement and content innovation. This presentation looks beyond the “what” to get to the “why,” revealing pertinent information on the impact of narrative persuasion, consumer behavior, and emerging technology. The concept of “Digital Fandomonium” is introduced to explore where brand experience, fan psychology, and digital communication collide. Attention is centered on the influential role sports entertainment has in adopting this methodology to create global, generational, and sustained success.