In an age of bottom lines, stakeholder interests, global market competitiveness, spreadable media strategies, Internet social media and sports infotainment coverage, and political correctness, and of course, strategically placed press releases and media events in between the NFL’s championship and Super Bowl weekends, how could the company not book the Women’s Rumble last?
It began as anyone may have expected it would, with two solid workers from WWE’s women’s division, Sasha Banks and Becky Lynch, getting the crowd hot for the first-ever women’s Royal Rumble. Both competitors are two of the most memorable women to ever step foot in a ring, with Banks as the biracial, purple-haired cousin … Read more Taking Back Today: Reconciling Subversiveness with Status Quo in Women’s Royal Rumble
By Garret Castleberry and Kristine Weglarz With Survivor Series headed to Houston, WWE once again experiments with the traditional team-up versus team-up formula. A couple of years ago, WWE completely abandoned the traditional four-on-four tag team format when the abrupt injury to WWE heel champion Seth Rollins led to a rushed together tournament designed to … Read more WWE’s Survivor Series Dialogic Recap: The Art of Interbrand Manipulation