NWO

Reflections on Regional Professional Wrestling:  Nostalgia Marketing at FortuneBaynia

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by David Beard, Associate Professor of Rhetoric, University of Minnesota Duluth Nostalgia is a powerful dimension of brand management, and FortuneBaynia, a regional professional wrestling show held in Tower, Minnesota, July 29, 2018, about three hours north of Minneapolis and most of the way to the Canadian border, demonstrates this power. On the surface, the … Read more Reflections on Regional Professional Wrestling:  Nostalgia Marketing at FortuneBaynia

Comparing NXT’s WarGames To Its Predecessors

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WWE finally took its first shot at WarGames at NXT Takeover: WarGames. The War Games concept was originally dreamed up by the American Dream Dusty Rhodes after watching Mad Max Beyond Thunderdome. It started off as two teams of five that would collide in two rings surrounded by a steel cage with a roof. One … Read more Comparing NXT’s WarGames To Its Predecessors